Leading Learning
The Community for Learning Leaders
If you are a leader or an aspiring leader in the business of lifelong learning, you are in the right place. The Leading Learning Podcast is a weekly resource featuring tips, insights, and perspectives to help you maximize the reach, revenue, and impact of your continuing education and professional development business. Jeff Cobb and Celisa Steele …
I had the pleasure of keynoting at the Michigan Society of Association Executives’ 2015 OrgPro conference recently and along the way I was fortunate to learn about the organization’s efforts with online learning. Given that we’re aiming to offer more examples and case studies on the Tagoras site, it was a timely connection to make. While …
I posted this same entry over on the Tagoras blog, but given that it seems so applicable to the symposium, I thought I’d post it here as well. – Jeff On Friday we held our Leading Learning Spring Summit in DC, a lunch event for leaders in the business of continuing education and professional development. …
We recently held our Leading Learning Spring Summit in DC (see the videos here), a lunch event for leaders in the business of continuing education and professional development. The event marked yet another occasion for reflecting on what it means to lead in the current market for lifelong learning. The following are seven questions I think …
The Value Ramp is a simple but powerful tool for assessing your education offerings, and the two short videos below walk you through how it works. In the first video (about two and half minutes long), Jeff talks about how you can use the tool to look at your overall portfolio, and in the second …
Tuesday I attended a presentation and discussion led by Seth Kahan—the thoughtful and intelligent guy behind VisionaryLeadership.com. The talk was entitled “Surviving and Thriving in the Age of Business Disruption,” and while there was a lot to think about in what Seth said, I found his three stages of the evolution of associations particularly interesting—particularly …
Most education businesses, in our experience, need to spend more time reflecting on and clearly communicating value. “Quality” in the abstract is not value. Nor is “interactivity.” These are features. They speak to the nature of the experience, but not the impact. Convenience may represent value. Timeliness may as well. But these are not strongly …
We’ve started informally flipping some of the content for our popular Webinar on pricing education products. That is, we make some of the foundational information available ahead of time to help make sure everyone is on the same page when they get to the Webinar. So, here is a brief (@ 15 minutes) video I did …
In my previous post in this series I discussed differentiation as a key factor in pricing educational products. The basic idea was that it is difficult to set and get the prices you want if your product is not perceived as substantially different from the other options available to your customers. In this post, I’ll …
I had the pleasure of talking with Amrit Ahluwalia of The EvoLLLution last week about whether the average adult is prepared to be an effective lifelong learner. (Short answer: no.) You can access the interview at the following links: I mention this not just to be self-serving (though I won’t claim to be above that), …
One of the areas we are focusing on more as we progress into the new year is helping our clients with sourcing talent for their learning initiatives. We’ll be offering a variety of resources in the coming months, but as I am currently in the midst of preparing to speak to a group of professional …