Leading Learning
The Community for Learning Leaders
Whether considering strategies in marketing or how to design an effective learning experience, it’s important to have a strong grasp of how to best connect with – and influence – your audience. Dr. Robert Cialdini, best-selling author of Influence: The Psychology of Persuasion and more recently, Pre-suasion: A Revolutionary Way to Influence and Persuade, is …
Imagine the possibilities if we, as learning leaders, could look into a crystal ball to predict the future so we’d know where to invest our time and resources. It may seem impossible, but the reality is, it is entirely feasible for all of us to predict trends – not with a crystal ball, of course …
When it comes to increasing learner engagement, gamification is a tool that, at it’s core, has been around for a very long time. But why all the buzz about it now? And what are the elements of games that impact engagement and learning? Karl Kapp, professor of instructional technology at Bloomsburg University, is a leading …
It’s no secret that most, if not, all businesses rely on repeat customers in order to be successful. But how do you turn a one-time transaction into a forever transaction? The answer – a “membership” business model focused on building ongoing, formal relationships with the people you serve. Robbie Kellman Baxter, founder of Peninsula Strategies, LLC …
Why is it that some products, ideas, and behaviors catch on, while others are simply forgotten? The answer often lies in social influence, a concept that has important implications for those of us in the business of lifelong learning. Dr. Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and …
When you think of branding, you probably don’t think of it in regards to yourself, but rather for a product or organization. But personal branding, how you define yourself and contribute to the value of your organization in a way that others take notice, is extremely important if you want to be recognized as a …
The science of learning is a recent hot topic in the education world and the research tells us that a “stand and deliver” approach to teaching simply isn’t effective in most instances. This week’s guest on the Leading Learning podcast was perhaps ahead of his time, writing about this issue well over a decade ago …
