revenue diversification

Revving Up Revenue with Sean Soth

March 14, 2023 by Jackie Harman

Regardless of your position, if you work in a learning business, you need to care about finding opportunities to grow revenue—AKA business development. According to Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), we are all in business development. PAR is a professional member organization that works to support …

Learning Diversification with Jim Obsitnik

October 26, 2021 by Jackie Harman

Jim Obsitnik is the chief executive officer at Cadmium, a software-as-a-service provider that brings events and education technology together. He believes in the higher social calling of learning and education and has spent many years in the learning space. Jim also holds an MBA from the Wharton School with a focus in marketing, which makes …