Leading Learning
The Community for Learning Leaders
Most learning businesses have three goals at heart: reach, revenue, and impact. Reach deals with clearly identifying who you can and should serve and then connecting with them. Impact involves delivering real results for learners, organizations, fields, professions, and industries. Revenue is the lifeblood that keeps a learning business alive. Very few would disagree that …
Learning businesses rely on the revenue that comes from their educational offerings. That means learning business professionals have to know how to determine the best pricing—the best pricing for attracting and converting prospective customers, the best pricing for maintaining and maximizing revenue levels, and the best pricing for achieving strategic goals. In this episode of …
What is capacity? The dictionary defines capacity as “the facility or power to produce, perform, or deploy.” But we dig deeper to look at what capacity means for learning businesses. We explore three key facets of capacity (people, technology, and processes), look at capacity both as an assessment of current reality and a way to …
We’ve reached our next-to-last installment in our learning business MBA series, where we’re continuing to explore the question “What kinds of skills, knowledge, and behaviors do learning businesses need to be successful?” A common theme has emerged as an answer. (1) You have to know your market and audience, and (2) you have to get …
It’s a fear that’s probably familiar—what if you build it, and they don’t use it? The ugly truth is you’ll never know for sure until you try. But there are four keys that will dramatically improve your chances of building a strategic learning product with strong revenue potential. Know your market. Understand how learning happens. …
