Leading Learning
The Community for Learning Leaders
Learning businesses rely on the revenue that comes from introducing new offerings and growing the adoption of existing offerings. That means they have to know how to determine the best pricing for attracting and converting prospective customers while maintaining—or, better yet, maximizing—revenue levels. In a post-pandemic world, doing that has become harder. Competition for dollars …
To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Along with direct-to-learner fees for enrollments and registrations, sponsorship dollars are often a key part of that revenue equation. In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Bruce Rosenthal. Bruce helps organizations create …
Learning businesses rely on the revenue that comes from their educational offerings. That means learning business professionals have to know how to determine the best pricing—the best pricing for attracting and converting prospective customers, the best pricing for maintaining and maximizing revenue levels, and the best pricing for achieving strategic goals. In this episode of …
Business models are a key part of the strategy of any business. But, in our experience, learning businesses often take a set-it-and-forget-it approach to business models. In this episode of the Leading Learning Podcast, we make the argument for why you should regularly revisit your business model. We also discuss the four key facets that …
Regardless of your position, if you work in a learning business, you need to care about finding opportunities to grow revenue—AKA business development. According to Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), we are all in business development. PAR is a professional member organization that works to support …
Hilary Marsh, president and chief strategist at Content Company, is a seasoned content and digital strategy expert. Her work focuses on helping content-rich organizations better plan, create, and leverage their content through improved and effective content strategy. In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Hilary about the importance of …
Understanding the value your learning business delivers with its range of offerings is hugely insightful. But objectively evaluating the value of your products can be a challenge. That’s why we created the Product Value Profile, a free tool that offers a way to assess and visually represent the value you currently deliver with a specific …
Pricing plays a fundamental role in the success of all learning businesses. But determining appropriate prices can be complex. Dr. Michael Tatonetti is founder and CEO of Pricing for Associations, where he helps associations successfully navigate pricing complexities. As a certified association executive (CAE) and a certified pricing professional (CPP), he speaks, trains, and consults …
by Jack Coursen of the American Speech-Language-Hearing Association (ASHA) Subscriptions are everywhere. While the cumulative costs of them makes me second-guess whether the trend in entertainment is a clear winner for consumers, there is one type of subscription I have no reservations about: learning subscriptions. Learning and subscription work so well together that, after offering …
It’s hard to believe, but here we are at episode 300 of the Leading Learning Podcast. When we sat down to record episode 1 back in 2015, we had no idea we’d make it this far. We are truly grateful for the thousands of learning business professionals who tune in each month and make the …
Year end is a natural time to pause for reflection. And that’s just what we did in a recent Leading Learning Webinar focus on the learning business landscape. In this article, we recap some key points from that session. You can also watch the recording of that Webinar below. Our wish is that the points …
by Jeb Banner of Boardable Whether your association is committed to workforce development, upholding professionalism in your industry, or providing opportunities for young professionals entering the workforce, education should be a part of your mission. Plus, offering members learning opportunities can help boost your association’s revenue. Of course, before you can grow your learning business, …
