Leading Learning
The Community for Learning Leaders
Effective marketing is integral to a learning business’s success. But doing marketing well requires care and thought. In this episode, number 408, Leading Learning Podcast co-host Celisa Steele talks with Michelle Brien, vice president of marketing at Matchbox, who approaches her work with care, thought, and authenticity. Celisa and Michelle talk about how Michelle defines …
There are three goals at the heart of almost all learning businesses: reach, revenue, and impact. Generating revenue is essential in helping learning businesses reach the right audience and make an impact. In this episode of the Leading Learning Podcast, co-host Celisa Steele delves into the topic of revenue with Brent Keltner. Brent began his …
Here’s a question: how would you say most people define marketing? Our suspicion – based on a lot of experience – is that when most people think of marketing, they think of advertising, or other forms of promotion. But there’s much more to marketing than promotion – and even promotion has more to it than …
John Mancini, chief evangelist and past president and CEO of the Association for Information and Image Management (AIIM) is an author, speaker, and thought-leader in the areas of information management and digital transformation, both of which are major factors in the new learning landscape. In this episode of the Leading Learning podcast, Celisa talks with …
For a while now, I’ve been aware of the blurring of the lines between marketing and education. Think of content marketing, where the marketing offers some substantive value—where the marketing is, in essence, educating. Last week I read a blog post by John Jantsch over at Duct Tape Marketing that got me thinking about that …
This episode of the Leading Learning Podcast features an interview with Josh Goldman, Vice President of Learning for the Ohio Society of CPAs. Ohio is among a group of CPA societies that has begun experimenting with microlearning, or nanonlearning, formats for delivery or continuing professional education (CPE), and Josh is someone who has always strived to …
Something I witnessed at an ASAE Annual meeting reminded me of advice we often give to clients. What I saw was this: To clarify, this is a picture of a basic video studio that Personify, the AMS company, had set up in the area outside of the expo hall at the meeting. By having this studio …
How can you turbo charge your strategy for continuing education and professional development programs? Apply the latest learning principles for maximum impact? Market like a pro? And bring it all together with technology that really works? Month in and month out we strive to help you answer these types of questions through the resource links …
Sunday I listened to poetry. And I was reminded of the benefit of slow content. Particularly when it comes to learning. We know the benefits of slow food. But the idea of slow content hasn’t caught on yet—though today’s hyperconnected, always-on, content-marketed-to-its-teeth world world is ripe for it. For a few hours Sunday I got …
