Leading Learning
The Community for Learning Leaders
Nuno Fernandes is president of American Public University System. One of the pioneers of online education in the United States, APUS now offers 200 programs serving more than 90,000 students in 50 states and almost 50 countries around the world. In this episode of the Leading Learning Podcast, number 432, Nuno shares how he came …
Learning businesses rely on the revenue that comes from their educational offerings. That means learning business professionals have to know how to determine the best pricing—the best pricing for attracting and converting prospective customers, the best pricing for maintaining and maximizing revenue levels, and the best pricing for achieving strategic goals. In this episode of …
Trust is fundamental in marketing. Without trustworthy marketing, products and services, no matter how excellent, will languish because today, by default, audiences doubt what marketers say. What this means is learning businesses need to do the work to collect and use evidence to back up their marketing claims. In episode 388 of the Leading Learning …
When trying to understand what it takes to succeed in the education business –particularly when it comes to increasing sales – there are many factors to consider. And it usually doesn’t have anything to do with having the latest bells and whistles, or perhaps a huge catalog of offerings. In fact, what we’ve observed over …
Video is arguably one of the most powerful and effective tools there is for conveying a message and engaging with an audience. And, more than ever, smart organizations are using video to expand and improve their marketing efforts and to elevate their brands. Paul Gannon, founder and CEO of Thoughtcast Media, a digital marketing agency specializing in …
When you think of branding, you probably don’t think of it in regards to yourself, but rather for a product or organization. But personal branding, how you define yourself and contribute to the value of your organization in a way that others take notice, is extremely important if you want to be recognized as a …
I had the pleasure of keynoting at the Michigan Society of Association Executives’ 2015 OrgPro conference recently and along the way I was fortunate to learn about the organization’s efforts with online learning. Given that we’re aiming to offer more examples and case studies on the Tagoras site, it was a timely connection to make. While …
