Leading Learning
The Community for Learning Leaders
Both marketing and strategy are fundamental to the health and success of a learning business, which is why we’re addressing them in the context of the learning business MBA. Of course, the learning business MBA doesn’t exist yet. Rather, we’re using it as shorthand for the key skills, knowledge, and behaviors needed by those working …
As CEO of Vista Cova and a Certified Professional Facilitator, Lowell Aplebaum collaborates with organizations to create transformative dialogue around vision, strategic planning, community, and value. He’s passionate about building a better future and his inclusive, learning mindset carries through in his work helping others recognize their potential for lasting impact. In this episode of …
Having a clear strategy is critical to the success of any business, but Tagoras research shows that most learning businesses don’t have one. In this episode of the Leading Learning podcast, Celisa and Jeff discuss the importance of having a learning business strategy and the three core elements it should be built around—a diagnosis, a …
What if your organization could make the competition irrelevant and deliver unique value to the learners it serves? That’s the idea behind one of our favorite strategy books of all time, Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant. And when it comes to embracing and formalizing strategy, many …
Hilary Marsh, president and chief strategist at Content Company, is a seasoned content and digital strategy expert. Her work focuses on helping content-rich organizations better plan, create, and leverage their content through improved and effective content strategy. In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Hilary about the importance of …
Having a strategy is part of what any learning business needs to thrive. But what does establishing a strategy look like? In this episode, number 429, we get a peek behind the strategy-developing curtain in a conversation. Pam Rosenberg, director of education for the American Society for Nondestructive Testing, has been in the exciting role …
KiKi L’Italien is CEO and creative technologist of the digital marketing consultancy Amplified Growth as well as the host of the hugely popular Association Chat, an online community and weekly podcast. She’s also leading the free course, Digital Strategy for Associations, which she recently created in collaboration with NextThought as part of their AssociationsNext initiative. In this episode of the Leading Learning …
by Amber Winter of Web Courseworks As you and your team evaluate your learning business’s development and progress, one of the key components you’re sure to examine is your overarching strategy. What plans do you have in place to achieve your goals, how are you measuring your progress toward them, and how close have you …
Dr. Bucky Dodd is passionate about helping people learn and designing world-class learning experiences. He’s assistant vice president for education, strategy, and innovation with LX Studio at the University of Central Oklahoma, and he created Learning Environment Modeling®, a visual collaboration system for the design and evaluation of learning experiences. He’s also published a playbook …
As discussed in an earlier post, we are providing a short list of Emphatically Recommended Readings™ that we hope all Leading Learning Symposium participants will read in advance of attending the event. The idea behind these readings is to establish common points of reference and baseline knowledge that will help enhance the symposium experience for …
To wrap up 2011 and tee things up for 2012, I reached out to a number of colleagues at associations, learning technology firms, and other consulting firms across the sector to get their predictions (things they think will happen) and wishes (things they think ought to happen) in association education in 2012. In the first …
In any market where the means of production and distribution are available to whoever has a mind to use them, success comes down to a combination of focus and differentiation. In other words, strategy. This is the situation currently in the broader market for lifelong learning and it is spreading into every market niche. As …
