Leading Learning
The Community for Learning Leaders
Learning businesses rely on the revenue that comes from their educational offerings. That means learning business professionals have to know how to determine the best pricing—the best pricing for attracting and converting prospective customers, the best pricing for maintaining and maximizing revenue levels, and the best pricing for achieving strategic goals. In this episode of …
Pricing plays a fundamental role in the success of all learning businesses. But determining appropriate prices can be complex. Dr. Michael Tatonetti is founder and CEO of Pricing for Associations, where he helps associations successfully navigate pricing complexities. As a certified association executive (CAE) and a certified pricing professional (CPP), he speaks, trains, and consults …
The following post, written by Celisa, was the main article in the August issue of our monthly Association Learning/Technology Digest. Each digest also includes a wealth of links to news and resources. We put a new issue out today. It’s free, and if you aren’t already subscribed, you can get the latest issue sent to …
This Webinar pricing data comes from the most recent round of our Webinar survey that was conducted in July 2021. There were 180 qualified responses to the survey. Participation in the survey was diverse. Respondents represented a wide range of professions and industries as well as a range of organization types – from trade and …
This episode of the Leading Learning podcast features a Content Pod™ on effective pricing practices delivered by Tagoras managing director Jeff Cobb at the 2015 Leading Learning Symposium. We’re grateful to YM Learning (formerly Digital Ignite) for being the executive sponsor for the symposium. To tune in, just click below. To make sure you catch all …
It’s easy to feel a lack of control around pricing educational products. Competitor prices, demands from customers, and the presence of free products in the market are among the many factors that can make you feel you need to lower price. At the same time, pricing is the most powerful lever available for managing net …
We’ve started informally flipping some of the content for our popular Webinar on pricing education products. That is, we make some of the foundational information available ahead of time to help make sure everyone is on the same page when they get to the Webinar. So, here is a brief (@ 15 minutes) video I did …
Learning businesses rely on the revenue that comes from introducing new offerings and growing the adoption of existing offerings. That means they have to know how to determine the best pricing for attracting and converting prospective customers while maintaining—or, better yet, maximizing—revenue levels. In a post-pandemic world, doing that has become harder. Competition for dollars …
In my previous post in this series I discussed differentiation as a key factor in pricing educational products. The basic idea was that it is difficult to set and get the prices you want if your product is not perceived as substantially different from the other options available to your customers. In this post, I’ll …
Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and why you should embrace value-based pricing that focuses on the benefit you deliver to the buyers. We’ll also explore how your education products can be placed on …
Below you will find links to the recording, slides, and a few related resources for “Strategic Pricing for Educational Products” Webinar. We are grateful to Community Brands for sponsoring the Webinar so that we could offer it free of charge to you. Webinar Recording and Slides Webinar recording (video) Presentation slides (PDF) Resource Links The …
Our Leading Learning Webinar in February focused on marketing and selling education from the value perspective, and we referenced our Value Ramp. The Value Ramp is a tool that shows the link between value and price—the more valuable a product is in the eyes of the buyer, the more you can charge for it. In …
