Leading Links 2022 – Issue 3

Here is this month’s round-up of hand-curated, high-value links to help you grow your learning business. To start with, we’ll mention:

• How to Turn the Great Resignation into a Great Credentialing Opportunity – If you haven’t yet, sign up to join us for our next Leading Learning Webinar this Thursday, March 17. CAE credit is available for live attendees. Many thanks to BenchPrep  for sponsoring. 

Please consider sharing the above link and this newsletter with your colleagues, followers, etc. 

Now, on to the this month’s Leading Links. 

[Leadership] Why lifelong learning is the key to closing the skills gap
We highlight this one mostly because we think it is valuable to be aware of how leaders are talking about lifelong learning outside the U.S., particularly when it seems like learning businesses in the U.S. have not fully embraced the term “lifelong learning.” The distinction between SPOCs and MOOCs is also interesting, whether or not you agree with the author’s view of them.

[Strategy]  Is Your Association Ready to Offer Credentialing?
Given our upcoming Webinar on the current credentialing opportunity, this piece from Ernie Smith at Associations Now seems like a perfect one to highlight. It offers some good insights for launching and sustaining a credentialing program (whether or not you are an association). You might also want to check out this piece on the growing value of microcredentialing (which is definitely not confined just to universities). 

[Capacity] If You’re Always Busy You’re Living in Desperate Poverty and Unaware
Organizational capacity begins at the individual level, and let’s face it, too many of us individuals are simply too busy. Useful insights into the problem from Tim Denning. 

[Portfolio] … to Seamlessly Support Learning in the Flow of Work
If you are a Microsoft Outlook user – as many of your learners, no doubt, are – you’ve probably noticed the AI-generated “daily briefing” from Viva that shows up in your inbox each day to highlight key commitments and encourage you to “Book focus time.” We can expect something similar from all of Microsoft’s major competitors – along with rapidly evolving sophistication. This press release prompts the question “How do/will the learning experiences you offer fit into the flow of work?”

[Marketing] 4 Steps To Create A Perfect Marketing Strategy
“How to stand out from your competition in the minds of your ideal customer” – it’s something every learning business needs to know how to do. This is a solid, concise, actionable guide to how to do it from a true pro – John Jantsch at Duct Tape Marketing.

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That’s it for this edition. Be sure to check out previous issues of Leading Links. There are bound to be valuable resources you missed or have forgotten about. We encourage you to use them as a catalyst for your own learning and for discussions with colleagues.