Leading Links 2022 – Issue 2

Here is this month’s round-up of high value links to help you grow your learning business. To start with, we’ll mention:

• How to Turn the Great Resignation into a Great Credentialing Opportunity – our next Leading Learning Webinar, scheduled for March 17. Many thanks to BenchPrep  for sponsoring. 
• Presenting for Impact – If you are interested in a scalable, measurable way to improve the skills of your Webinar, online course, and virtual conference presenters, be sure to it check out. 

Please consider sharing the above links and this newsletter with your colleagues, followers, etc. 

Now, on to the links. 

[Leadership] 15 Questions that Change the Way People Think 
Influencing how people think can be one of the biggest challenges of leadership. These are good questions for leaders at all levels of a learning business to have in their back pocket.

[Strategy]  The Education Business Model Canvas
We’ve often found the business model canvas to be a useful tool when doing strategy consulting work. We like that this take on it includes an “edupreneurship” example. 

[Capacity] The one interview question that tells you if the candidate is right for the job
Hiring well is an essential part of building capacity. Whether you agree this is “the one question” or not, this article provides useful food for thought. 

[Portfolio]  Why Social Learning Matters
While we don’t think it’s true that only humans are capable of social learning, this article does make some good arguments for the power of social learning – a concept that is increasingly important in the wake of pandemic isolation. 

We also encourage you to check out our report Social Learning Trends in the Association Space (due for an update, but still worthwhile).

[Marketing] Admit It, You’re Curious: Learn These Strategies to Write Better Headlines
If there is one thing most learning businesses could do that would increase enrollments immediately, it would be writing better headlines for their sales pages and content marketing. As always, Ernie Smith has useful insights.

***

That’s it for this edition. Be sure to check out previous issues of Leading Links. There are bound to be valuable resources you missed or have forgotten about. We encourage you to use them as a catalyst for your own learning and for discussions with colleagues.